Internet Retailer - Merchandising In An Age Of Virtual Stores


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Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...

Customer driven
Aug. 1, 2008 With more pay and perks for reps and better self-service tools, web merchants up their commitment to customer service By Mark Brohan A good call center agent who’s courteous, knowledgeable and professional when the pressure is on is hard to find and even harder to keep. That’s why online retailers ...
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Internet Retailer Survey: Hold the line
July 1, 2008 Internet Retailer Survey: Hold the line Internet retailers are running leaner operations and plan to spend only slightly more on new e-commerce technology and services By Mark Brohan Internet retailers are running leaner operations these days and that drive for more efficiency is impacting their spending ...
Related Searches: mark brohan | irnewslink survey | ecommerce technology spending

Skechers kicks off growth in online sales
Jun. 12, 2008 Footwear manufacturer, retailer and wholesaler Skechers USA Inc. has nearly doubled online sales over the past three years with a more shopper-friendly web site, vice president of direct marketing and e-commerce Laura Christine said at IRCE 2008. “Our only goal is to increase sales,” Christine said ...
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Internet Retailer Survey: Forging ahead
Jun. 1, 2008 By watching expenses and generating more sales from repeat customers, web retailers are bullish about their business By Mark Brohan A stalled economy, high gas prices and shoppers with less disposable income are taking a toll on traditional store retailers and catalogers. But consumers are still buying ...
Related Searches: most purchased products on the net | irnewslink survey | redenvelope

Learn and (you hope) Earn
Jun. 1, 2008 E-retailing entrepreneurs talk about what they’ve learned from the Internet school of hard knocks By Lauri Giesen If I had only known then what I know now. It’s a common expression and it may be especially relevant in e-commerce. Retailers who have opened online stores often learn within months, maybe ...
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Bigger picture
May 1, 2008 By keeping an open eye, retailers see better ways to monitor and improve web site performance By Mark Brohan Having learned the hard way that downtime and slow pages cause lost sales and alienate customers, retailers are getting pretty good at monitoring the basic performance of their web sites. Most ...
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Survey: Help wanted
Apr. 1, 2008 Even with offers of higher pay and better perks, web retailers still can’t hire all the specialized e-commerce employees they need By Mark Brohan Retailers know how to scramble when the demand for a hot product exceeds the supply. These days personnel managers are hustling to find the scarce commodity ...
Related Searches: salary survey | salary | mark brohan

SPONSORED SUPPLEMENT: On-Demand Technology: The Gain Without the Pain
Mar. 1, 2008 SPONSORED SUPPLEMENT: On-Demand Technology: The Gain Without the Pain Knowing what to look for in on-demand software Driven by the desire to reduce infrastructure costs and reallocate those funds into marketing, merchandising, and customer acquisition, retailers are moving away from licensing or building ...
Related Searches: venda | cart abandonment rate

Better bang, bigger bucks
Mar. 1, 2008 By using advanced techniques, retailers are getting a greater return on their investment in search engine marketing By Mark Brohan There’s no form of digital marketing with higher stakes or a more fluid process than search engine marketing, especially as retailers constantly recalibrate their pay-per ...
Related Searches: irnewslink survey | mark brohan | listing strategies


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